THE MAN BEHIND FASTHOUSE: KENNY ALEXANDER

A life built on throttle, grit, and good times.

“Once it gets in your blood, it stays with you forever.”

That’s how Kenny Alexander talks about motocross. And when you hear his story, you get it.

Raised in Newhall, CA, just a few tire tracks away from the legendary Indian Dunes Motocross Park, Kenny grew up surrounded by the roar of engines and the rhythm of race day. His dad, Ernie Alexander, was the guy running the show at Indian Dunes, one of the most iconic moto spots in Southern California. The place attracted everyone from hardcore riders to Hollywood royalty, we’re talking Steve McQueen, stuntmen, and film crews who made the track their weekend playground.

And right in the middle of it all was Kenny.

As a teenager, Kenny blended that moto DNA with a heavy dose of skate and surf culture. It was a full-throttle SoCal lifestyle, and it shaped everything that came next. Following in his father’s footsteps, he got into the stunt game, earning his stripes on massive productions like Point Break, Fast and Furious, The Matrix, and more. But even when the cameras stopped rolling, Kenny and the crew would head to LACR or some dusty local track, trading stories and ripping laps like nothing else mattered.

That love for riding, and the community around it, never left.

From Weekend Race To Worldwide Vibe

Eventually, that passion led to the birth of Day In The Dirt – a weekend-long event that’s become known as the Woodstock of Motocross. For nearly three decades, it’s brought together riders from every corner of the country to celebrate what they love: racing, storytelling, and damn good vibes. It’s more than a race; it’s a tradition.

And then came Fasthouse. Kenny started the brand as a way to channel everything he loved about SoCal culture: speed, style, and the people who live for both. Fasthouse isn’t just apparel – it’s a crew, a feeling, a full-send way of life. From designing gear that looks good covered in dirt to hand-picking athletes who ride with heart, Kenny has built something that feels personal, real, and unapologetically rooted in the scene that raised him.