More X Games. More cold beer. 805 Beer and X Games are extending the partnership through 2028.
The good times keep rolling.
805 Beer and X Games are officially extending our partnership through 2028, keeping 805 on the ground at X Games Aspen and Summer X Games for the next chapter of one of action sports’ biggest events.
For us, X Games has always been about more than what happens when the cameras are rolling. It’s the athletes pushing progression, the people behind the scenes, the fans lining the course and the culture that surrounds it all.
It’s a world we’re proud to be part of.
Built Around the People Who Push It Forward
805 has spent years supporting athletes, artists and craftspeople who do things their own way. That same spirit runs deep through X Games.
Our crew of 805 Authenticos includes X Games legends Tyler Bereman and Vicki Golden, alongside surfers Conner Coffin, Lakey Peterson, Nate Tyler, Micky Clarke, Kirra Pinkerton, and Nolan Rapoza, bronc rider Lefty Holman, MMA fighter Tabatha Ricci, mountain bikers Tyler McCaul and Ryan “R-Dog” Howard, and a growing crew of people who keep pushing their respective worlds forward.
They compete. They build. They create. And they give us plenty of reasons to keep showing up.
“805 has built something special by showing up for action sports in a way that’s true to the athletes and the culture,” said Cherie Cohen, Chief Revenue Officer at X Games. “They understand that these communities are about more than competition. They are about creativity, individuality and passion. We’re excited to extend our partnership through 2028 and to find new ways to bring our shared spirit to life at both our winter and summer events.”
From Aspen, Onward
Over the next several years, you’ll continue to find 805 at both X Games Aspen and Summer X Games, with cold beer, fan experiences and plenty of stories from the athletes and personalities who make X Games what it is.
The partnership also builds on 805’s growing presence across action sports, music and independent culture.
From serving as the Official Craft Beer of the World Surf League to partnerships with Vans Warped Tour, Aftershock and Born Free, we’re continuing to invest in the places and communities where 805 naturally belongs.
Not chasing culture. Supporting the people creating it.
“805 has never been about chasing culture — it’s about supporting the people who create it,” said Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Company. “X Games represents so much of what we believe in. Extending this partnership through 2028 gives us the opportunity to keep investing in athletes and communities we genuinely care about while bringing 805 Beer to fans in a way that resonates with who we are.”
See You at X Games
Aspen, and more.
We’re proud to keep this one rolling through 2028.