The Stoke Still Hasn’t Worn Off
A week out, and the momentum from the US Open of Surfing in Huntington Beach still hasn’t worn off.
Year two brought the same energy, standout surfing, and beachside presence. We knew what to expect and it certainly did not disappoint.
Factory by the Sea Takes Over
This year’s Factory by the Sea — our two-day takeover in collaboration with Inherent Bummer — was a hit. Surfing, music, film, and all things that matter to core surf culture took over the International Surfing Museum, just a few blocks from the water. With thousands rolling through, it’s safe to say: we brought the stoke.
From live music and art displays to late-night hangouts, Factory by the Sea was more than just an event — it was a true reflection of the culture, the community, and the shared passion that brings us together.
We even brought back our mobile podcast unit, bringing the Cold Beer Surf Club to life on-site. With Conner Coffin on the mic, we recorded fresh episodes. We posted up, cracked beers, and got into real conversations about surfing, culture, and everything in between. Stay tuned — new podcast episodes are dropping soon, and trust us, you won’t want to miss them.
